Saturday, March 19, 2011

Mobile Advertising to Eclipse TV Advertising?

Brand ad dollars spent on mobile will exceed those spent on TV a decade, says Dane Holewinski director of marketing at Greystripe. That is a significant prediction, given that TV advertising now dominates ad spending.
According to Drake Direct, http://drakedirect.blogspot.com/ TV ad spending was half of all U.S. ad spending in 2008.


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Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...