Sunday, March 6, 2011
SEO Is No Longer A Viable Marketing Strategy For Startups
"I talk to lots of startups and almost none that I know of post-2008 have gained significant traction through SEO," says Hunch co-founder Chris Dixon. The problem includes ad-cluttered pages and inferior user experience, he says.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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2 comments:
SEO may not be the most effective marketing channel for startups (it takes time and energy), but we shouldn't dismiss it as non-viable. The fact that startups have small budgets actually means they stand to benefit more from SEO (in the long-term) than bigger businesses. Startups are often competing based on their creativity. If they can create and promote their content, they can draw visitors in from the search engines.
It may be too much for a start up to capitalize on SEO early on. But it doesn't mean that they should completely ignore it. There are still ways to get competitive SEO work done for your business, even with limited resources.
Small Business SEO
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