Sunday, March 6, 2011
SEO Is No Longer A Viable Marketing Strategy For Startups
"I talk to lots of startups and almost none that I know of post-2008 have gained significant traction through SEO," says Hunch co-founder Chris Dixon. The problem includes ad-cluttered pages and inferior user experience, he says.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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2 comments:
SEO may not be the most effective marketing channel for startups (it takes time and energy), but we shouldn't dismiss it as non-viable. The fact that startups have small budgets actually means they stand to benefit more from SEO (in the long-term) than bigger businesses. Startups are often competing based on their creativity. If they can create and promote their content, they can draw visitors in from the search engines.
It may be too much for a start up to capitalize on SEO early on. But it doesn't mean that they should completely ignore it. There are still ways to get competitive SEO work done for your business, even with limited resources.
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