24% of IT Buyers Use Social Media

When asked, only 12 percent of people buying information technology said they use social media to inform their choices. But respondents are dramatically understating the extent to which social media is used.

“At least double this number are heavy users of social media and make use of it in ways which support their IT decisions,” said Net Media Europe research director Camelia Nita. “It is possible that the very transparency and ease of use of social media has masked the extent to which people use them.”

One in eight IT decision makers consciously use social media for purchasing, though about and one in four actually does. Also, about 25 percent use social media for support.

IT Buyers Use Social Media Without Realising It | eWEEK Europe UK