The "AOL" approach to producing content is one example of how much content and news production has changed, for the worse, many would argue. For better or worse, content producers and journalists, as well as those who try to get attention in the media, might as well know what is happening.
Sunday, April 3, 2011
The "AOL" Approach to Content Generation
Twenty years ago, large corporations had to deal with a bunch of clearly identified specialized journalists from the mainstream media. Today, a large chunk of the news cycle is controlled by many diverse opinion shapers.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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