Sunday, April 3, 2011

The "AOL" Approach to Content Generation

Twenty years ago, large corporations had to deal with a bunch of clearly identified specialized journalists from the mainstream media. Today, a large chunk of the news cycle is controlled by many diverse opinion shapers.

The "AOL" approach to producing content is one example of how much content and news production has changed, for the worse, many would argue. For better or worse, content producers and journalists, as well as those who try to get attention in the media, might as well know what is happening.

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