This "mobile wallet" tutorial points out why application providers, mobile service providers and traditional payment providers all are working on mobile payment and mobile banking applications, at least in terms of the "payment transaction" parts of mobile payments.Some of us are pretty sure it is all the other stuff that ultimately going to be more important. In part that's because the current business of making money supplying payment services using credit cards and debit cards is likely going to face regulatory pressure in any case, shrinking the total size of that business.
But there are lots of substantial businesses that can be transformed by better application of smart phone capabilities, ranging from advertising and promotion to loyalty programs and in-store promotion, not to mention actual retail shopping.
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