Use of Mobile Apps Grows 3% Last Quarter

In February 2011, 69 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 38 percent of subscribers (up 3.1 percentage points from the prior quarter), while downloaded applications were used by 36.6 percent of the mobile audience (up 3.2 percentage points from the previous quarter).

Accessing of social networking sites or blogs increased 3.3 percentage points, representing 27 percent of mobile subscribers. Playing games represented 25 percent of the mobile audience, while listening to music represented 17.5 percent.

Mobile Content Usage 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Nov-10	Feb-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	67.1%	68.8%	1.7
Used browser	35.3%	38.4%	3.1
Used downloaded apps	33.4%	36.6%	3.2
Accessed social networking site or blog	23.5%	26.8%	3.3
Played Games	22.6%	24.6%	2.0
Listened to music on mobile phone	15.0%	17.5%	2.5

comScore Reports February 2011 U.S. Mobile Subscriber Market Share