Monday, July 11, 2011

$1 Billion to be Spent in 2011 on Mobile Ads

U.S. advertisers will spend more than $1 billion this year on mobile display and search ads to reach consumers who will make more than $8 billion in retail purchases on their mobile phones, according to Forrester Research.

1 comment:

Call Hong Kong said...

Great article. I still cannot believe that developers are going to spend so much money on Mobile Ads.

DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....