Monday, July 18, 2011

Social Media Increasingly is All Media

Why People Discuss products in socialThere's a reason social media has become so important for marketers. People are using social media to research products and compare prices, sharing information about products with their friends and apparently using social media to make decisions about what to buy, and where to buy.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...