With a million smart phones being sold every month in the U.S. market, L.E.K. Consulting predicts that more than half of U.S. consumers will be using mobile devices regularly for shopping within the next five years.
In fact, a recent L.E.K. survey of 1,600 U.S. consumers found that 66 percent of smart phone owners have used their devices to make purchases. That doesn’t necessarily mean they paid using their mobile phone, but that they used information retrieved from the device, though 39 percent do report making purchases every month, not including purchases of music and video downloads every month.
Within the past six months, more than half of active mobile consumers surveyed reported using at least one mobile coupon app, nearly a third checked a pricing comparison tool and 29 percent
used a loyalty or similar tool, often while standing in store aisles.
One implication some will draw from the data is that social shopping, mobile coupons and offers are well suited for broader mobile wallet services, as “providing information in exchange for offers” seems to resonate with many users.
The other noteworthy finding was that consumers are bypassing traditional marketing
campaigns and often are highly influenced by the reviews and other posts from members of their social networks.
Mobile commerce on the rise
In fact, a recent L.E.K. survey of 1,600 U.S. consumers found that 66 percent of smart phone owners have used their devices to make purchases. That doesn’t necessarily mean they paid using their mobile phone, but that they used information retrieved from the device, though 39 percent do report making purchases every month, not including purchases of music and video downloads every month.
Within the past six months, more than half of active mobile consumers surveyed reported using at least one mobile coupon app, nearly a third checked a pricing comparison tool and 29 percent
used a loyalty or similar tool, often while standing in store aisles.
One implication some will draw from the data is that social shopping, mobile coupons and offers are well suited for broader mobile wallet services, as “providing information in exchange for offers” seems to resonate with many users.
The other noteworthy finding was that consumers are bypassing traditional marketing
campaigns and often are highly influenced by the reviews and other posts from members of their social networks.
Mobile commerce on the rise
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