Friday, August 26, 2011

Google Shuts Slide Gaming Business

Failure is never an easy thing for any executive to deal with, or to welcome. It doesn't matter that management consultants routinely urge companies to "try things and fail faster," to get to the winners.

In that vein, Google is shutting Slide, the social-gaming business it bought for about $200 million in 2010. It wouldn't be the first time a Google experiment has failed. Google tries lots of things.

But it takes deep pockets to shut down a line of business purchased within the last 12 months for that much money. Perhaps we ought to be happy there are firms which can spend that much money "trying things," with the ability to shut them down quickly if they don't get traction.

Google's thinking was solid, when the deal was done. As gaming as proven to be so sticky for Facebook, Google was looking for a way to add stickiness to its own social offerings. We all suspect gaming will be coming to Google+ in a bigger way, for that reason.

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