Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps on their phones in June 2011.About 67 percent was spent using mobile apps while a third (33 percent) was spent browsing the mobile Web, according to a report from Nielsen.
The "long tail" seems to operate, though. Despite the hundreds of thousands of apps available for the Google Android OS, a very small proportion of apps make up most of the time spent on such devices.
For example, the top 10 Android apps accounted for 43 percent of the total time spent by Android consumers on mobile apps in June.
The top 50 apps accounted for 61% of all time spent using apps. That finding implies that with 250,000+ Android apps available on the market (as of June), the remaining 249,950+ apps are competing for the remaining 39% of the mobile apps pie.
The "long tail" is basically the "Pareto" theorem, which most people popularly know as the 80/20 rule. Simply, 20 percent of causes represent 80 percent of effects.
In an application store, Pareto means that only a handful of applications will be most used. In the case of the Android Market, 61 percent of the app usage comes from two-hundredths of one percent of the available apps.
Android apps popular, have a long tail
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