Sunday, August 21, 2011

HP TouchPad "Failure" Isn't Unusual

If you study the adoption of successful and popular consumer electronics products, you can get lulled into a false sense of security. The failure rate for consumer electronics products actually is quite high, perhaps as high as 90 percent. See 85 to 90 percent of new products fail.

In other industries the failure rate is perhaps half of all new products. You can add the Hewlett-Packard TouchPad to the list. See Top reasons products fail.

According to a leading market research firm, about 75 percent of consumer packaged goods and retail products fail to earn even $7.5 million during their first year. This is in part because of the intransigence of consumer shopping habits. The consultant Jack Trout has found that American families, on average, repeatedly buy the same 150 items, which constitute as much as 85 percent of their household needs, for example.

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