The People Who Give Your Social Media Its Buzz

According to new data from Yahoo and market research firm Added Value, just 15 percent of social networkers fall into this elite category of “power sharers.” Social Media Buzz

The two firms surveyed 1,500 people between the ages of 15 and 64, and found that 56 percent of social media users share something from news or entertainment media at least once a day through a broad range of online platforms, including email and instant messaging.

Power "sharers" tend to be male (61 percent), young, and politically and socially liberal, the study finds.