Wednesday, August 24, 2011

Technology Devices Have to Get Traction Fast

Consumer electronics has gotten to be a "get traction fast" or fail sort of business, it seems. Since most technology products have a lifecycle of perhaps a year to 18 months, that makes sense. A product that doesn't get to sales fast is a product that never will.

So, in recent years, technology companies have been cutting their losses with increasing speed.

Google's Wave, its platform of collaborative work tools, to the general public in May 2010. It canceled Wave 77 days later.

Palm announced its first tablet, the Foleo, on May 30, 2007. By Sept. 4, 2007, the company halted development and the product was never sold. The Hewlett Packard Company "TouchPad tablet is only the latest example.

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