Since the launch of Google Plus almost two months ago, Google’s social media network has grown faster than any other network, reaching over 20 million users in just a month. As you might expect, the early adopters skewed male, younger and techie.That has begun to change as Google+ becomes a mainstream application. That would have been expected, especially since women tend to over-index on social networks.
A 2010 study by the Pew Research Center shows women are heavier users than men on most social media networks. In fact, the Pew Research Center found that from 2008 to 2010 the number of women using social media increased while the amount of men decreased.
The study also indicated women more frequently update statuses, comment on posts and photos, and are more apt to click Facebook’s “like” button. Women, simply put, are the backbone for most social media sites.
Google Plus adds more women after mostly-male launch | VentureBeat:
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