Tuesday, August 23, 2011

Multitasking Now the Norm When Watching TV

Over half of 4,000 shoppers surveyed by Deloitte and Gfk say they browse the web while watching TV, and 45 per cent of these people are visiting shopping sites. In other words, a majority of U.K. consumers multitask while watching TV.

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AI Media Impact: More Bifurcation of High and Low; Automated and Scarce Human Content

As someone who worked for 40 years in ad-supported media , the realities of today’s business are brutal, and that was true before generative...