Google+ is moving from early adopter to mainstream use, but the demographics of Google+ searchers still suggest its "early" stage of adoption.When comparing the demographics of Facebook searchers, and Google+ searchers, the most striking differences between Google searchers and Facebook searchers are in age and income.
Google searchers overwhelmingly skew towards 18 to 34 year olds. Since Facebook is a much more mature brand in the social networking space, their search audience falls closely in line with the search population at large.
The income skews are even more distinct, essentially polar opposites of each other. More than 32 percent of Google searchers have a household income of $100,000 or greater, compared to 23 percent of Facebook searchers. Google is definitely off to a fast start in reaching the most desirable income segments, which may make it more attractive to advertisers and content marketers.
The income skews are even more distinct, essentially polar opposites of each other. More than 32 percent of Google searchers have a household income of $100,000 or greater, compared to 23 percent of Facebook searchers. Google is definitely off to a fast start in reaching the most desirable income segments, which may make it more attractive to advertisers and content marketers.
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