Consumers Are Not Tired of Deals

A survey of nearly 1,000 U.S. online users by Utpal Dholakia, professor of management at Rice University finds that they are not yet tired of daily deals. Quite the opposite: Shoppers who tend to purchase the most daily deals continue to remain enthusiastic about them.

Only 13 percent of experienced and heavy daily-deal users agreed with the statement: "I buy daily deals less often than I used to," according to the study, published in conjunction with Cornell University. Only eight percent agreed with the statement: "I have lost interest in daily deals over time."

BAI/Kelsey, a local media and ad research firm, also has raised its forecast for daily deal revenue. U.S. consumer spending on deals, including daily deals, instant deals and flash sales, will grow to $4.2 billion in 2015 from $873 million in 2010. While the bump in its 2015 projection is only up slightly, the projection for 2011 revenue was revised to $2 billion, up 66% since the March estimate.

Think Consumers Are Tired of Deals?