Local Advertising Will Drive Mobile Advertising

Mobile advertising will mushroom from $790 million in 2010 to $4 billion by 2015, according to BIA/Kelsey. Local shares are $404 million and $2.8 billion, respectively, putting local on pace for 70 percent market share.

Ironically, it is national advertisers driving the local-mobile growth. Why Mobile Isn't Just for Big Brands

Some 48 percent of small business respondents surveyed said they are using Facebook for advertising or promoting their business. Among those surveyed, 40 percent said they have a Facebook page specifically for their business. Additional findings indicate that among respondents, 25 percent use other social networks, 22 percent use a blog and 19 percent use Twitter to promote their business.