Businesses use social media for a variety of reasons. Some 96 percent of respondents told Booz & Company that they are using social media for “advertising and promotions.”
Some 88 percent use social media for public relations. Some 75 percent use social media for customer service. Social value in business
Tuesday, January 24, 2012
75% of Enterprises Use Social Media for Customer Service
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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