Some will not consider e-readers "tablets." But there now is little question about which device leads the e-reader category. Over the last two years, Amazon's Kindle has dominated the category. That has implications for e-reader manufacturers, content distributors and publishers. Amazon leads category
From a communications service provider perspective, e-readers and tablets constitute a major new potential market for "connected device" mobile broadband subscriptions, both indirectly, in the case of Wi-Fi devices, and directly, in the case of devices that can connect directly to either 3G or 4G mobile networks.
Nor is the trend necessarily restricted to e-readers or tablets. Since Amazon's Kindle reader software can be used on a variety of devices, including smart phones and PCs of various types, the potential change in consumer behavior exceeds what one might assume from sales figures for e-readers.
In fact, the growing base of Wi-Fi-only tablets and e-readers creates a new market for personal hotspot devices and features to support user tablets and e-readers. In that sense, even the adoption of "Wi-Fi-only" devices contributes directly to demand for mobile broadband subscriptions.
Friday, January 13, 2012
Kindle Dominates E-Reader Category
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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