Mobile Ad Impressions Growing Exponentially

In 2011, the InMobi mobile ad network saw 251 percent growth in mobile impressions globally. That is perhaps not unusual in rapidly-growing new businesses that have a small base to build on.

Given the rapid uptake of smart phones, and heavier use of smart phones for mobile web and mobile apps, InMobi also says growth of mobile impressions on smart phones was about 488 percent in 2011.


In North America, mobile impressions grew 366 percent while smart phone impressions grew 625 percent, inMobi says. 


Tablets also were a new factor, with tablet impressions increasing 771 percent year-over-year, to 11.2 billion. Review of 2011 mobile ad growth
Post a Comment

Popular posts from this blog

Spectrum Fees, High Incremental Capex, Lower Value in Ecosystem Mean Historic Changes Might be Necessary

For Ting, Operating Costs are Key to Business Model

Lower FTTH Costs Improve the Business Model, But How Much?