Mobile Banking, For Many, IS banking

Mobile banking is becoming banking, a PwC survey suggests. Mobile banking will be the norm by 2015 and consumers will be willing to pay up to $15 per month for mobile banking services that offer convenience and value.

Key to the PwC research is its prediction that by 2015 mobile will overtake branch networks as the dominant channel of customer interaction with financial institutions.
Another finding is that the bar is getting raised: to attract Gen Y customers, financial institutions need to improve their digital banking products.
The PwC research is based on a survey of 3,000 customers globally.
“The research reveals that customers are willing to pay for social media notifications, an electronic wallet for loyalty cards and financial tools provided by banks," says PwC. 


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