Groupon Move Hints at Mobile Commerce Ambitions

Mertado, a venue for shopping (social e-commerce), is being acquired by Groupon, the daily deals company. The move represents an expansion of Groupon's activities in the e-commerce space. 

Groupon Goods , for example, already has been selling physical products directly to end users, rather than simply offering other merchants a way to stimulate walk-in traffic at retail locations.

Mertado TV, which uses video content to sell products, is one capability Groupon seems to value. Mertado becomes Groupon
Post a Comment

Popular posts from this blog

Voice Usage and Texting Trends Headed in Opposite Directions

Lower FTTH Costs Improve the Business Model, But How Much?

Acquisitions Drove Most Telco Growth Since 2000