Mertado, a venue for shopping (social e-commerce), is being acquired by Groupon, the daily deals company. The move represents an expansion of Groupon's activities in the e-commerce space. Groupon Goods , for example, already has been selling physical products directly to end users, rather than simply offering other merchants a way to stimulate walk-in traffic at retail locations.
Mertado TV, which uses video content to sell products, is one capability Groupon seems to value. Mertado becomes Groupon
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