Online advertising will will exceed print spending in 2012 for the first time, eMarketer now predicts.
U.S. online ad spending will grow by 23.3 percent in 2012, eMarketer projects, to $39.5 billion. It expects print advertising to reach $33.8 billion in sales, down from $36 billion in 2011. The shift has been a long time coming, and represents a key watershed for the media business.
Where a rational observer might have argued that online was a subsidiary medium, with print being primary, the crossover point now has been reached. One might now argue that online media are primary, and print is secondary.
At least in part, though, the shift is powered by growing digital revenues for former print publishers. Newspapers in 2012 will continue to be a bright spot.
Researchers at eMarketer forecast that digital ad revenues for newspapers will grow 11.4 percent to $3.7 billion, after rising 8.3 percent to $3.3 billion last year.
At the same time, print advertising revenues at newspapers will fall percent to $19.4 billion in 2012, after dipping 9.3 percent to $20.7 billion last year.
Friday, January 27, 2012
Online Ads To Beat Print Spend For First Time
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
Subscribe to:
Post Comments (Atom)
"Tokens" are the New "FLOPS," "MIPS" or "Gbps"
Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment