Apple Hasn't Yet Chosen its Mobile Payments Strategy

Apple hasn't made a move yet, in mobile payments, though its Passbook mobile app does provide the "wallet" or "credentials storing" function of a mobile wallet service. Whether mobile payments will be a feature or the foundation for a new category of devices is a reasonable question. 


Apple historically has done best when it creates a new device category, or at least transforms an existing category. So far, it does not appear Apple is satisfied it can do either of those things in the mobile payments space, yet. But expect Apple to move, sooner or later. 


But only after it has figured out the value proposition, revenue model and business approach.