Tuesday, July 3, 2012

If Netflix Were a Cable Network, it Would be "the Most Viewed"

If Netflix were a subscription TV network, the amount of streaming conducted by Netflix users would make Netflix the most-watched subscription TV network, according to BTIG Research.

BTIG estimates that the "more than one billion hours" of streaming by Netflix customers in June 2012 would make Netflix the "most watched TV network overall including broadcast and cable.

In January 2012, BTIG noted that "Netflix streaming usage is exploding and is far, far bigger than traditional media executives give it credit for."


The "average" Netflix user now watches about 80 minutes of streamed content every day. 

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