Though some might scoff at the notion that applications, such as contactless payments in transportation or parking, or wallet applications such as “time to refill your prescription” notifications using text messaging that every mobile device can receive, are “trivial,” such applications are important, for a number of reasons, says Diarmuid Mallon, Sybase 365 head of product marketing.
For starters, applications that are not drop-dead simple, widely available and which do not provide “obvious” and immediate value will not be adopted quickly or broadly. Given growing fragmentation in both the mobile payments and mobile wallet spaces, that is an important issue.
But there is a reason apparently trivial applications are important. They often are the places where clear value is provided.
Wednesday, July 4, 2012
Little is 'Trivial' Where Mobile Payments are Concerned

Subscribe to:
Post Comments (Atom)
AI Assistant Revenue Upside Mostly Will be Measured Indirectly
Amazon expects Rufus , its AI shopping assistant, to indirectly contribute over $700 million in operating profits this year, Business Intel...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment