One More Reason Why Phone Calls are Dropping: Companies Discourage Them

Customer service practices and attitudes might be changing in ways that actually encourage some enterprises to discourage customers or users from "calling" those enterprises. 


In fact, some might argue, when customers or users want to communicate with an enterprise, they often are discouraged from "calling," since there now is a preference for text-based messages, use of help sites or other methods that are viewed as more efficient because common questions can be handled in an automated, self service manner.


That might especially be the case for application providers. It isn't so much that phone systems cost money; it is that they are not seen as being as efficient as other forms of providing answers.  


An answer to a truly "frequently asked question" only has to be "answered" once. All subsequent "answers" are simply instances where a user reads or hears the original answer, so there are clear workforce implications. So long as nearly all questions can be answered using some "one to many" mechanism, the need for one-to-one mechanisms is reduced. 


Also, since it is easier to turn a one-to-one session into a one-to-many FAQ, phone communications do not scale, many might argue.


Of course, there are some salient reasons why such attitudes would persist, aside from the age demographics of the firms. Enterprises that try and deflect calls have indirect revenue models. 


There are, in other words, few incentives to deal with "users" who actually are not revenue producers. Advertisers are the revenue producers, and you can be sure those partners do have voice access. 


To the extent that use of indirect revenue models is growing, you can assume that the number of enterprises discouraging voice communications will grow.