Men 18 to 34 are now spending more time streaming video than watching live TV, one third visit YouTube multiple times a day, half subscribe to a YouTube channel, and two thirds shared YouTube videos in the past week, according to Generation V, a YouTube study of consumer video trends.
The study also finds that 40 percent of women 25 to 49 have subscribed to a YouTube channel, half shared a video this past week, and one third regularly share online video with their kids or parents.
Those changes in viewership illustrate just one aspect of the range of underlying changes that are needed before over the top online video can seriously challenge traditional TV and subscription video services. There are many.
Wednesday, July 4, 2012
Video Audiences are Fragmenting
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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