In South America, Facebook and Google Drive 70% of Traffic

So far in 2016, in North America, real-time entertainment apps drive data demand on fixed networks, largely Netflix traffic, which represented about 35 percent of all bits transferred over North American fixed networks, according to Sandvine.

Amazon Video drove about 4.3 percent of peak downstream traffic.

On North American mobile networks, music services as a whole are increasing in traffic share, yet no single service is among the top 10 applications.

During peak period, real-time entertainment traffic continues to be by far the most dominant traffic category on mobile networks, accounting for almost 40 percent of the downstream bytes on the network.

In Latin American mobile networks, Facebook and Google drive 70 percent of total traffic in the region.

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