Thursday, June 30, 2011

Google's Zero Moment of Truth

The "zero moment of truth" is a marketing concept that deals with the amount of time that lapses between an advertising message and a consumer taking action on the message.

Here's an ebook Google put together about the concept and what it means for marketing and advertising.

Zero Moment of Truth E-Book

You can figure out why Google thinks the concept is important. To the extent there is latency between ad and action, Google thinks it can create quite a nice business reducing latency.

No comments:

Why 99.999 Percent Availability is Not Possible Anymore

Our user experience of applications, devices and networks is far from the “five nines” standards (99.999 percent availability ) telcos used ...