HTC is taking a step beyond quick response codes with its new ad campaign for the "Sensation 4G." Consumers can interact with the ads using Google Goggles.
People who view the outdoor, print and TV ad can use the Google app to capture an image and get extra content.
For instance, if you scan a scene from the TV spot, you can download a video of YouTube star Maria Aragon
HTC Tries on Google Goggles for New Ad Campaign
Monday, June 20, 2011
HTC Tries on Google Goggles
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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