Google has launched a near field communications experiment in Tokyo, creating NFC base stations that people can use to quickly and easily share their opinions about various locations in Tokyo.When users tap the base station with their NFC-enabled phone they can immediately leave a rating or review for the place where the station is located. They can also star the place for later or share it with friends and get recommendations about other similar places.
Japan might provide interesting insights, given the high percentage of NFC-equipped handsets already in use, as well as the proclivity for using new mobile capabilities.
Note the emphasis on content, annotation of the real world and local business angle. That is part of Google's perspective on why NFC is is important: it creates new channels and venues for growing the mobile advertising, local advertising and local promotions and social shopping businesses.
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