Businesses boost their Facebook Markeiting

Online advertising channels, ranging from search engines to social networks, are attracting larger budgets from businesses across the country, a recent report from IgnitionOne indicates. But it is Facebook that seems to be getting outsized traction. Facebook advertising spend is up 22 percent year over year on a same-client-basis, with impressions up 11 percent.

Facebook advertising also has experienced high rates of growth due to new marketer adoption in the past year, which contributed to a 280 percent increase in spend across all clients and 200 percent increase in impressions year over year.  Read more here.

While companies already using the popular social network for marketing purposes have increased budgets allocated to Facebook by 22 percent compared to last year, a growing number of companies have begun to integrate the social network into their marketing mix for the first time. Overall, IgnitionOne observed a 280 percent year-over-year increase in advertising spend. See Businesses boost their Facebook marketing efforts