For retailers, each new fan acquired on Facebook is worth 20 additional visits to a brand website over the course of a year," says Hitwise. If true, that is one of the best data points I've seen yet about the return on investment from Facebook campaigns, at least if you assume sales are related to traffic on Facebook and other sites. Our data shows that for the top retailers, even if they have no Facebook fans they can still expect to receive on average 62,000 visits from Facebook each month, says Hitwise.
Facebook is the second most visited website in the United Kingdom, after Google, and is now the second biggest source of traffic to other websites as well, Hitwise says. That is one reason Facebook likely has to be part of any brand's content marketing strategy.
About one in every six page views from U.K. Internet users goes to a Facebook page, and 20 million hours are spent on the website every day from UK users alone.
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