Tablets are said to be “content consumption” devices, and a new study by The study, conducted by Frank N. Magid Associates., which surveyed 2,482 people, between the ages of 8 to 64, backs up that contention.
The study found that tablets are preferred to PCs for virtually every form of content consumption.
The study also found that long-form video is preferred over short clips, on tablets.
That should ultimately have important implications for providers of online video services, as it establishes the suitability of the tablet for long-form video of the sort sold by multichannel video providers and Netflix.
Fully 55 percent of respondents watched full-length movies on their tablets and 56 percent watched full-length TV shows.
Some 87 percent of U.S. tablet users alao are accessing content and information on their devices, the dominant activity for tablets, says the new study sponsored by the Online Publishers Association (OPA). You might also say tablets are “app consumption” devices.
A copy of the study’s findings is available at www.online-publishers.org.
The study found that tablets are preferred to PCs for virtually every form of content consumption.
The study also found that long-form video is preferred over short clips, on tablets.
That should ultimately have important implications for providers of online video services, as it establishes the suitability of the tablet for long-form video of the sort sold by multichannel video providers and Netflix.
Fully 55 percent of respondents watched full-length movies on their tablets and 56 percent watched full-length TV shows.
Some 87 percent of U.S. tablet users alao are accessing content and information on their devices, the dominant activity for tablets, says the new study sponsored by the Online Publishers Association (OPA). You might also say tablets are “app consumption” devices. A copy of the study’s findings is available at www.online-publishers.org.
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