And by 2016, the forecasts suggest that about as much money – $24 billion – will be spent on mobile advertising as is currently spent on all online advertising put together.
Thursday, June 23, 2011
By 2016, Mobile Advertising Outlay Will Equal Current Total Online Ad Spending | Press Release | ABI Research
In 2010, not quite $2 billion was spent on mobile advertising. In 2012, according to the latest forecasts from ABI Research, that figure will be more than $7 billion.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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