Thursday, June 23, 2011

By 2016, Mobile Advertising Outlay Will Equal Current Total Online Ad Spending | Press Release | ABI Research

In 2010, not quite $2 billion was spent on mobile advertising. In 2012, according to the latest forecasts from ABI Research, that figure will be more than $7 billion.

And by 2016, the forecasts suggest that about as much money – $24 billion – will be spent on mobile advertising as is currently spent on all online advertising put together.

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