Monday, June 27, 2011

How Telcos Can Play in Apps

Neustar’s “Intelligent Cloud” is one answer to questions many will have about how applications can take advantage of mobile network features such as location, messaging and other features, without lots of grief. Instead of negotiating separate business deals with AT&T, Verizon Wireless, Sprint and T-Mobile USA, a developer can simply work with Neustar’s Intelligent Cloud, which itself handles all the details, and presents the developer with a simple API.

Another example is “BlueVia,” a developer platform offered by Telefonica. The whole idea is to offer an application programming interface (API) that essentially makes it easy for an application developer to incorporate mobile network features into a third party application.

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