Tuesday, June 28, 2011

10 Airline "Location" Apps

Location-based services are supposed to offer value to businesses and end users. It isn't so clear, yet, that they always do so. But here are 10 applications airlines have created to target and "track" their customers, speed customers through unfamiliar airports, entertain or provide messaging.

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AI ROI: Efficiency First, Effectiveness Longer Term

The distinction between efficiency and effectiveness is a foundational dichotomy in organizational life, and adoption of artificial intellig...