Sunday, June 26, 2011

Mobile Money in Uganda: Several Use Cases

Domestic money transfers are the dominant application people make of mobile money services, with the mobile money services mainly used to support immediate family members, a study has found. That isn't all people do, though.

The respondents also used mobile money to buy airtime, pay television bills, school fees or tuition. While some of these services are new, they are perceived to offer important benefits to the users: speed (for 78 percent of the respondents), practicality (69 percent), and an affordable price (68 percent).

However, a few concerns were raised regarding agents’ liquidity (35 percent), the risk of losing a mobile phone and any mobile money associated with the device (31 percent) and long queues at agents’ location (29 percent).

In addition, while transferring domestic money is the most widely used service, the respondents highlighted three other services which they perceive to be more important: 1) airtime purchase or top-up 2) paying for transportation 3) Settling of hospital bills.

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