Saturday, June 25, 2011

Offline Payments is the Big PayPal Opportunity

Offline, real-world payments are a much bigger opportunity than online payments, representing more than 90 percent of current transactions. That’s where PayPal is looking to shift.

PayPal’s mobile payments currently come in two varieties. PayPal offers person-to-person mobile payments, in which it doesn’t make money if users tap a PayPal balance or bank account or charges a percentage fee on transfers from a credit or debit account. It also makes money on mobile commerce payments, where it takes a percentage fee for goods purchased online on a mobile phone via PayPal.

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