Facebook will grow its net U.S. display revenues in 2011 by another 81 percent to $2.19 billion, eMarketer estimates. If the prediction proves correct, Facebook will pass Yahoo! to become the top seller of display ads in the U.S. market.
This near-doubling of display ad revenues is a slowdown in growth for Facebook, which posted triple-digit display ad revenue growth in 2009 and 2010 when its display revenues were at relatively low levels. Next year, growth will slow further to just 31.3 percent. 
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