"Insane Demand" for Google+

Google wants a controlled launch of Google+, its suite of social applications. On June 29, 2011 it was allowing some users to give "invites" to people. Apparently so many people were signing up that Google had to close the invite process.

“We’ve shut down invite mechanism for the night. Insane demand,” Google’s head of social Vic Gundotra said. “We need to do this carefully, and in a controlled way.”

Google launched on June 28, 2011 to a small cadre of users. That the demand was strong enough for Google to turn off invites is telling. For Google, a company that has previously failed with social projects like Buzz and Wave, it’s a sign that consumers haven’t yet written it off when it comes to social services.

Google opens up, then closes Google invites due to “insane demand” | VentureBeat