About 50 percent of businesses in the United States use applications such as Twitter to engage, connect with and inform existing customers, says Regus.
In the United States, 55 percent of firms encourage their employees to join social networks such as Linkedin and Xing. Also, 38 percent of U.S. companies dedicate up to 20 percent of their marketing budget to business social networking activity.
Globally, the survey reported a seven percent increase in the proportion of businesses successfully recruiting new customers through social networks such as Facebook.
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