Thursday, June 23, 2011

Cable TV Subs Drop in First Quarter 2011, 8% on an Annual Basis

SNL ImageCable subscribers declined as much as eight percent on an annual basis in the top 15 markets in the first quarter of 2011, balanced by strong growth in telco TV and mixed results in DBS subs, SNL Kagan reports.

Overall, cable subscribers dropped from 24.1 million to 23.2 million in the top 15 markets, year over year, about 900,000 on a national basis.

Cable subscriber losses were the greatest in Dallas and Atlanta, markets where telco video subs increased 7.8 percent and 29 percent, respectively. Year-over-year DBS subs dropped 5.1 percent from the first quarter of 2010 in Atlanta, but grew nearly four percent in Washington, D.C., and Houston.

Telco video subs increased nearly 51 percent in Los Angeles.

1 comment:

cable tv companies said...

With Comcast I personally went from $125/mo down to $47/mo by "cutting the cord." That was basically by canceling Digital Premier, giving back 3 boxes, and keeping the limited basic TV package so that my internet price still remains lower. Gives me more reliable QAM HD channels than trying to pull in OTA, as well as a few additional channels I wouldn't get with an antenna like WGN.

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