Twitter already seems to have been embraced as a business tool, new user data from comScore suggests.You would expect the highest Twitter adoption by the youngest users. But that does not seem to be the case. Instead, older age cohorts are heavier users.
Analysts at comScore think business users explain the pattern. For whatever reason, business users seem to be acting as though Twitter and other micro-blogging tool have immediate business value.
2 comments:
I just had my personal blog integrated so each new post is linked to my Twitter account. Wonder if that's common and if it's creating 'artifically' high numbers amongst older users?
Don't know, Brian. I can't think of any immediate reason why the percentage of older versus younger bloggers would skew in an unusual way.
I would assume the percentage of all people making their blogs available through Twitter and other mechanisms would be roughly equivalent.
In that case differences in blogging propensity should not skew the Twitter results found in the study.
Can anybody else suggest a logical explanation?
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