Thursday, June 10, 2010

Apple Bans Google Mobile App Ads

Apple has changed the terms of its application developer agreement to block apps from using competitive ad networks operated by rivals such as Google.

That's ironic in light of "network neutrality" debates that some claim involve packet blocking, in the "restraint of trade" sense. Others point out that network management and grooming, as well as ability to create value-added services and features, are more the issue.

What is striking are the many ways packets are being groomed, blocked and shaped by application and device providers. Apple blocking Google ad network ads, or Apple refusing to share analytics with some third-party ad networks, are new examples.

Blunt instruments do not work well in a business and an ecosystem that changes this fast, especially when content pay walls, app stores, even operating systems and browsers can favor or deny access to "Internet bits."

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