Family plans now dominate consumer mobile service packages. More than two thirds of consumer contract plans are family plans, up from less than 50 percent at the end of 2005, according to Nielsen Co.
According to a new T-Mobile survey, 73 percent of households with both family plans and children 22 or older still have an adult child on their plans.
At T-Mobile, for instance, an individual plan with 500 minutes and unlimited texting costs $49.99 a month with a two-year contract. A family plan with 1,500 minutes and unlimited texting costs $99.99 a month for two lines, or about the same per person for more minutes. Adding two additional lines costs $10 a month, and cuts the price per person to $27.50.
Saturday, June 5, 2010
Family Plans Now Dominate Mobile Industry
Labels:
family plans
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
What Declining Industry Can Afford to Alienate Half its Customers?
Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Is there a relationship between screen size and data consumption? One might think the answer clearly is “yes,” based on the difference bet...
No comments:
Post a Comment